Using “cannons” to aid migrating fish
Hollywood’s penchant for rehashing old, worn-out ideas is finally being put to good use
What if rock, paper, scissors isn’t the fair, balanced, random and unpredictable choosing method you always assumed it was? Recent studies out of China suggest that there may actually be a subtle logic at play in the game—that you might be able to beat a seemingly unbeatable system. As part of the first large-scale study […]
Apple is set to lead the way in the inevitable fusion of high tech and high fashion
The sharing economy has been touted as the epitome of the Internet’s populist ideals. With people like Anup Desai in the fray, it may just live up to its promise.
Transmitting scent messages
For years, social psychologists have noticed that young men are much likelier to engage in risky behaviors when they have an audience of potential mates
How 3-D printing, the most transformative technological innovation of our time, is taking toy production back to basics
A new line of intentionally irritating products aims to encourage more responsible decision making
Hell hath no fury like a female hurricane scorned—or so recent research suggests
Solving Africa’s clean water problem
Nothing inspires eco-shame quite like the Pacific Ocean’s sprawling plastic garbage patch, which Greenpeace International estimates now stretches over a surface area roughly twice the size of Texas. Scientists aren’t yet clear on just how devastating such wide-scale pollution may prove to be in the long run, but the current numbers speak for themselves: Degraded […]
A new wave of brash young developers is posing challenges to the products—and the street cred—of the tech giants
There’s a mountain of anecdotal evidence supporting the idea that you’re more likely to be a grouch when you haven’t eaten enough. Take the proliferation of the term “hangry” (hungry + angry) or the Snickers ad campaign that sees the snack-deprived morph into famous curmudgeons like Don Rickles. Of course, science can’t rely on conventional […]
Improve your creativity with a short hike
Once upon a time, swimming in a municipal waterway wasn’t the shudder-inducing concept it is today.
The Wright brothers may have been first in aviation, but there are plenty of celebrities who fly just as high when it comes to marketing from beyond the grave
Even in the seemingly progressive world of high tech, women face outdated stereotypes. Female-friendly incubators are giving them a space to thrive.
You could call mosquitoes the scourge of the earth: They transmit some of the nastiest diseases known to man, including malaria, which kills hundreds of thousands of people a year
Japanese retailers are currently blazing a trail across the United States, causing some to ask: What do they have that we don’t?