Although it’s known for its sunshine, celebrities and laid-back attitude, L.A. offers a lot more variety for anyone willing to do more than just scratch the surface. Then again, the sun, celebs and lazy days on the beach are pretty nice too.
Author David A. Keeps Photography Joe Schmelzer
AMONG ITS MANY NICKNAMES—some descriptive, others dismissive—the one that best fits Los Angeles is the Dream Factory. It is here, after all, that fortunes were made in oil and gold, where lush citrus groves emerged from parched soil and where a handful of entrepreneurs built Hollywood, an enterprise whose prime currency is dreams.
Founded in 1781 (with the unsnappy name El Pueblo de Nuestra Señora la Reina de los Ángeles del Río de Porciúncula), L.A. has emerged as one of the world’s biggest and brightest urban centers—albeit one that isn’t to everyone’s taste. As local folkie Joni Mitchell lamented: “They paved paradise and put up a parking lot.” Others snipe at the city for its obsession with celebrity culture. These criticisms, however, tend to overlook the many facets that make L.A. what it is. While it’s true that the city is best known for film and television, it has long been an incubator for go-getters of every conceivable kind, pumping out architecture and design, airplanes and spacecraft, surfwear and haute couture, computer components and contemporary art, and, of course, West Coast rap.
Meanwhile, in addition to its large Latino and African-American populations, L.A. has dozens of ethnic enclaves—Koreatown, Chinatown, Thai Town, Little Tokyo, an Iranian section known as Tehrangeles. On top of this you have the beach bums, the bohemians, the billionaires. And this diversity, in turn, is echoed in the range of food, entertainment and retail opportunities on offer. Like any city, Los Angeles has its failings, but being boring isn’t one of them.