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The Greatest Sneaker Ever Sold

An annual tradition, by the numbers

Author Ben Thornton-Harwood Illustration Claire Eckstrom

Every holiday season, there is a great rejoicing across the land, particularly those bits of land occupied by people who place too much emphasis on sneakers. And this year is no different, as the restyled edition of the Air Jordan XI, the XII, is loosed upon the Earth this month. The new shoe’s name is Gamma Blue, and it is indeed a wondrous thing to behold, with its wobbly strip of black patent leather and its lumpy sole. With Air Jordan about to enter its 30th year, we take a closer look at the Shoe That Would Be King.

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