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Profile Update

A field guide to social media mavens

In case you missed the tweet: This month sees the return of Social Media Week, a biannual event celebrating the biggest time-killer in human history. (According to one estimate, users spend a collective 20,000 years every day on Facebook alone.) It can be tough, however, to get a sense of who social networkers really are, given their numbers and their penchant for misinformation and hyperbole. Here then, based on the most recent data available, is a rough guide:


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