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Time Log

Wewood branches out with a very different kind of timepiece.

Author Layla Schlack Photography Courtesy of Wewood


Image – Courtesy of Wewood

THE WEWOOD WOODEN WATCH doesn’t come with a lot of bells and whistles. There’s the Crono model, on the left, with its two tiny digital screens that display stopwatch, alarm and date functions, and there’s the Date, right, which has just a plain old analog face.

But you don’t buy the WeWOOD for the advanced technology. You buy it because it’s singularly beautiful. In fact, since debuting in the U.S. this past fall, the one-year-old Florence, Italy–based maker of wooden watches has received raves from style blogs, fashion mags and, most important, watch shoppers. It’s fairly obvious why: With ebony or maple and often duotone bands and bodies, they look really cool.

“At first they were perceived as men’s watches,” says marketing manager Emma Bogren. “But now about forty-five percent of our customers are women going for that chunky, oversize look. We have some more feminine styles, like a bangle, on the way.”

WeWOOD works with American Forests to plant a tree for every watch sold, and most of its material comes from a mishmash of industrial companies that might otherwise discard the odds and ends used to make the watches. The system is imperfect, but WeWOOD is still trying to find reliable suppliers so they can use reclaimed wood exclusively. It’s only a matter of time.

3 Responses to “Time Log”

  1. Gerald B Says:
    January 4th, 2011 at 1:46 pm

    Hi there,
    You can buy these fantastic watches from Watch Me Go, the new site for affordable vintage watches, unusual new designs and funky retro watches.
    Thanks,
    Gerald

  2. Jonathan Hill Says:
    March 24th, 2011 at 3:01 am

    Calling all Aussies! WeWood watches are available from an Australian retailer http://www.branched.com.au!

  3. Phil Richardson Says:
    March 24th, 2011 at 4:04 am

    Hello watch lovers, these are now available in Australia from http://WWW.BRANCHED.COM.AU, bringing unique products like WeWOOD downunder.

    Please don’t hesitate to email info@branched.com.au for more information about the products we represent.

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