United partners with beyond sport to create positive social change
Photography United Airlines Creative Services
PERHAPS YOU RELY on United Airlines to connect you to some of the largest cities in the world. Or, maybe you rely on us to get you back to your hometown. For us, connection means more than providing safe, courteous, reliable air travel. It also means connecting families, friends, and communities together. That is why we support sports programs in our communities, from local teams to Olympians-connecting athletes, coaches and trainers to competitions and events around the world. This support of sports and community comes together in our global sponsorship of Beyond Sport-an organization that promotes, develops and funds the use of sports to create positive social change across the world.
The Beyond Sport Summit is an annual event, where our travel support helps bring together the best sports-led social innovators with influential, global leaders to address sport’s role in driving change in communities. This year, the summit was held on September 28-29 in United’s hometown of Chicago and included the announcement of the Beyond Sport Awards winners.
At this event, METROsquash received the first United Airlines Chicago Impact Award, which provides $50,000 in funding and business support to their project. This initiative was voted on by the public for having made the greatest impact in the Chicagoland community.
METROsquash uses squash as a way to engage students in academics, fitness, community service, mentoring and cultural enrichment. At METROsquash, students spend an average of 10 hours per week with the program, which gives them the additional support they need to make significant strides athletically, academically and personally.
We are proud to lend our name to such a positive initiative that is taking place right here in our backyard, and hope it inspires others to go beyond sport all around the world.
To learn more about United’s commitment to communities, visit www.united.com/corporateresponsibility